DOCC Reflections

Inclusive growth is one of the most talked about topic today. It is so hot that in our Marketing presentation for the first trim, many of the groups presented their presentations on topics related to rural India like “Rural Telephony”, “Microfinance” and so on. Management thinkers like C.K. Prahlad are writing and talking about “Fortune at bottom of the pyramid” and all major multinationals are trying to get their share in that fortune.

After reading much in the books and newspapers and hearing much in many presentations, I got a wonderful opportunity through DOCC to see these live. I did my project in the village of Tamkor located in Jhunjhnu district of Rajasthan. I could see the telephony wave in India has reached the countryside and IT wave is at doorstep.

So far so good, but a lot of problems still exists. Rural India still does not have access to quality education, which is a major roadblock to its development. Students stop going to school due to unavailability of schools in and around nearby villages. Even those who go to school find it very difficult to go ahead because of the lack of quality education at primary levels, and the problem of unemployment is generated.

These factors generate a very interesting situation in terms of opportunities available for MNCs. Especially in the IT field for which the rural India is waiting for. No doubt, conditions are not that easy as in urban areas, but their lies the challenge to grab the fortune.

I saw the importance of NGOs and SHG in developing the rural India. They have the feel of the real problems and work with passion to achieve things people may not believe at conception stage. We can only learn from their commitment to make our professional lives more successful. I saw that NGOs are really working hard to make our country a better place we should imbibe this feeling in ourselves to do something good for our unprivileged countrymen.

I hope that the wave of development will become faster in the coming future turning all problems to opportunities so that our dream macroeconomic bull-run of benefits all our countrymen.